Personalized Wellness
I embarked on a journey to develop a thesis project dedicated to enhancing the digital and customized experience of a selection of Jacuzzi’s products.
Role
UX-UI designer
Collaborators
Giulio Ceppi
Diana di Chiara
Giulia Consoni
Skills
Wireframing
Prototype
Visual design
Tools
Figma
Adobe Creative Suite
The opportunity
Developing a customized user experience leveraging data from a smartwatch to track the user’s physical activity. This integration will provide tailored suggestions within the Jacuzzi application, aligning with the user’s objectives for a personalized experience.
User feedback
• Lack of personalization
• Difficulty in understand the goals
• Lack of suggestions of how to use the product
Goal
• Innovate by introducing a new feature (Custom) within the app, enabling users to personalize their experience with Jacuzzi products.
The Process
I employed various strategic tools including SWOT analysis, portfolio analysis, value chain analysis, mission and vision assessment, core competencies evaluation, positioning mapping, customer analysis/growth rate assessment, business model canvas, customer journey mapping, persona profiling, benchmarking, and road mapping.
The solution
Suggestions section
In the “suggestions” section, users can tailor the spa experience by adjusting temperature, jet types, and positions, leveraging data from their personal smartwatch to align with their fitness goals.
Your Goals section
In the “Your Goals” section, users can select from three distinct objectives for product usage: Relax, Energy, and Recovery. This feature enables users to target specific body areas or opt for full-body treatments. Ultimately, it automatically provides suggestions for temperature, jet settings, colors, and positions to initiate the session.
Lets get in touch
If you want to know more don’t hesitate to shoot me a message in LinkedIn.