Arga by Jacuzzi

Introducing Jacuzzi’s newest product: The Product Team’s Latest Innovation Arga at Cersaie in Bologna!

Role

Marketing Designer

Collaborators

Diana di Chiara
Giulia Consoni
Andrea Dare
Sara Mazzaruti

Tools

Illustrator
Photoshop
Premiere
InDesign

The challenge

Jacuzzi’s visionary product designers have crafted a revolutionary new hot tub, boasting Swirlpool technology. This gentle swirls created by vibrant water jets, ensure the water temperature remains consistently perfect. What’s more, users can elevate their experience by incorporating aromatic salts, delivering a truly immersive and rejuvenating relaxation session. Tackling the challenge of launching across the EMEA (Europe, Middle East, and Africa) region, we’re excited to introduce unparalleled luxury to a global audience.

The idea

The strategic decision was made to unveil the product at Cersaie, a renowned international event centered around wellness, ceramics, and bathrooms in Bologna, Italy. This choice, opening the launch to both B2C and B2B clients. By aligning with the specialized audience and industry context of Cersaie, the company aimed to maximize its impact and reach within its target market.

Expectation campaign

The designs were showcased across the brand’s social media platforms, newsletters, and catalogs.

The event

A selection of photos captured of the stand during the Cersaie.

Point of sales

These are just a few examples of the designs and infographics crafted for point-of-sale displays, as well as their versatile use in events and magazines.