Lucky day
During Financial Education Month, Gimme5 starts a new street marketing campaign in Milan.
Role
Marketing Designer
Collaborators
Gianluca Giordani
Riccardo Lelli
Green Graffiti
Tools
Illustrator
Photoshop
Premiere
The challenge
During October, Financial Education Month, Gimme5 was tasked with conducting an innovative campaign in the city of Milan to demonstrate that investment funds, previously only available to certain economic targets and exclusively through banks, are now accessible to everyone via smartphone.
The idea
In collaboration with the company GreenGraffiti, we decided to carry out a Street advertising campaign that would cover strategic locations in the city of Milan, such as social areas, universities, and bus stops in busy areas, where people would encounter our idea: “Found 5 euros today? It’s your lucky day… but money doesn’t grow on trees. Save and invest with Gimme5.” This would be accompanied by a QR code that allows us to see who was interested in the graffiti.
Street marketing
A selection of photos captured of the street marketing campaign.
Video advertisement
The graffiti invites passersby to explore a world of financial opportunities.
Lets get in touch
If you want to know more don’t hesitate to shoot me a message on LinkedIn.